There are simple and precise ways in which to talk or write about almost any subject. It is the job of journalists to adopt them. Black people are black people, they are not "coloured". And calling people who were born here and have never migrated immigrants is also not correct.
„We’ve always called it that" is no longer acceptable"
Society is changing - and so is the language we use. Nobody says "Fräulein" to an unmarried woman anymore. In the same way, good journalists nowadays will not use the clearly racist N- or G-words***.
No terms from the Nazi or colonial era
Expressions like “antisocial elements" should have just as little place in journalistic texts as the term “exterminate" or the commemoration of the "Reich Kristallnacht". The same goes for terms from the colonial era such as "Black Africa" or "coloured people”.
The murder of a woman is not a "relationship tragedy" or “a family drama", in the same way that a mass shooting at a school is not a "schoolyard drama." Anyone who wants to abolish democratic structures is not a "concerned citizen" and those who call for violence against refugees are not "asylum critics”.
No double standards
If we don’t specifically call a heterosexual marriage a straight marriage, then we shouldn’t call a homosexual marriage a gay marriage. Muslims also murder women, but that does not necessarily make them "honour killings”. Yes, sometimes, „murders to restore a family’s supposed honour“ are committed. But such murders also occur among Christians, for example in southern Italy or Brazil. And one does not call those “honour killings”.
Differentiate and use self-designations
Just because a group is perceived to be homogenous does not mean that it is. We all have more than one identity. Representatives of marginalised groups know best how they want to be designated. For example, “woman with a disability” instead of “disabled person”, “trans*” instead of “transsexual”. Many more such tips can be found in our section “Formulation aids” as well as in our glossary overview.
There was a time when which half of the population were” linguistically invisible”. Those days are over. Tips on written gender-equality can be found here.